Evaluating the Effectiveness of Career Counseling Services in Pakistani Universities

Abstract

This study evaluated the effectiveness of career counseling services across Pakistani universities using a mixed-methods approach. The research involved 450 students from 15 universities in Punjab province, along with 30 career counselors and administrative staff. Quantitative findings revealed that 68.4% of students rated career counseling services as moderately effective, while 23.1% considered them highly effective. Statistical analysis showed significant correlations between counseling frequency and career decision-making confidence (r = 0.542, p < 0.001). Qualitative analysis through interviews and focus groups identified key themes including resource constraints, limited industry connections, and need for personalized guidance. The study found that students who received regular career counseling demonstrated 34% higher employment rates within six months of graduation compared to non- counseled peers. Despite positive outcomes, challenges included inadequate staff-to-student ratios, outdated career information, and limited follow-up mechanisms. The research contributes to understanding career counseling effectiveness in Pakistani higher education context and provides recommendations for service improvement. Findings suggest that while career counseling services show promise, substantial improvements in resources, training, and delivery methods are needed to maximize their impact on student career outcomes.