Impact Of Mindfulness On Impulsive Buying And Financial Self-Efficacy Among Adults

Authors

  • Laraib Ishtiaq BS Scholar, Department of Applied Psychology, National University of Modern Languages, Rawalpindi
  • Wajiha Ghazal National University of Modern Languages, Islamabad

DOI:

https://doi.org/10.63468/sshrr.053

Keywords:

Mindfulness, Impulsive Buying, Financial Self-Efficacy, Gender Differences, Pakistani Adults

Abstract

Background: In a society of the fast growing consumerism, impulsive buying has become a typical behavior that causes financial havoc. The practice of mindfulness, or being nonjudgmentally in the present moment, has been linked to better self-regulation and emotional regulation. The other important factor for financial well-being is financial self-efficacy- believing in your ability to do what is necessary to manage your finances. Indeed, relatively few investigations have examined how mindfulness is associated with impulsive buying and financial self-efficacy, especially in collectivist cultural society.

Objective: The objective of this research was to find out the effect of mindfulness on impulsive buying and financial self-efficacy among adults.

Methods: A groups of 400 adult individuals (200 males and 200 females) were recruited to a cross-sectional questionnaire-based study where standardized tools such as the Mindfulness Attention Awareness Scale (MAAS), the Impulse Buying Scale (IBS) and the Financial Self-Efficacy Scale (FSES) were used. Data was analyzed using Pearson correlation and independent t-tests.

Results: According to the results, there was a positive and meaningful correlation between mindfulness and financial self-efficacy (r =. 604, p <. 01) as well as between mindfulness and impulsive buying (r =. 305, p <. 01). Self-efficacy was also associated positively with impulsive buying (r =. 309, p <. 01). Sex differences indicated that girls reported significantly higher scores in the three variables than boys.

Conclusion: The findings provide a culturally contingent view on the role of mindfulness, which appears to increase financial self-efficacy and which is also associated with impulsive buying in particular conditions. Speaking to these results, culturally-tailored interventions that promote mindfulness over behavioural economics can be seen as an effective way of curbing heedless financial behaviour.

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Published

2025-07-23

How to Cite

Ishtiaq, L. ., & Ghazal, W. . (2025). Impact Of Mindfulness On Impulsive Buying And Financial Self-Efficacy Among Adults. Social Sciences & Humanity Research Review, 3(3). https://doi.org/10.63468/sshrr.053

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