Exploring Factors Influencing Collaborative Consumption and Its Well-Being Impacts: The Mediating role of Access and Transfer of Ownership
DOI:
https://doi.org/10.63468/sshrr.244Keywords:
Collaborative Fashion Consumption, Subjective Wellbeing, Economic Wellbeing, Environmental WellbeingAbstract
Background of the study: The rise of collaborative consumption in the clothing industry and technology developments have made online fashion rentals both acceptable and accessible, increasing consumer desire for more affordable and eco-friendly fashion products. According to the current study, expectancy-value is crucial in the formation of behavioral beliefs that could lead to positive attitudes as well as intentions for collaborative fashion consumption.
Purpose of the Study: The central objective of the study is to find the mediating role of CFC between different factors and economic, social and environmental wellbeing.
Theoretical Framework & Methodology: The study uses a quantitative methodology, and a conceptual framework based on Capability approach theory. Through a survey, information was obtained as of 337 fashion consumers who rent articles from rental stores and social media. SEM is used to know the relation among the factor influencing CFC and wellbeing.
Key Findings: According to the findings, CFC mediates between face, embarrassment, pride, social rejection and economic, environmental and subjective wellbeing.
Practical Implications: Since consumer awareness is the key to success of fashion renting as well as its approval in the Pakistan’s market for the customer’s communication might be crucial in building confidence about online fashion leasing, this study offers recommendations for both renters and rentals.
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Copyright (c) 2025 Zeeshan Ali, Moin Ahmad Moon
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