RIFFAT ZULFIQAR; ASHFAQ AHMAD MIRZA. How value co-creation Builds Brand Equity. Moderating role of Brand love in the Cosmetics and Personal Care Sector. Social Sciences & Humanity Research Review, [S. l.], v. 3, n. 4, 2025. DOI: 10.63468/sshrr.243. Disponível em: https://sshrr.online/index.php/4/article/view/400. Acesso em: 9 jan. 2026.