1.
Riffat Zulfiqar, Ashfaq Ahmad Mirza. How value co-creation Builds Brand Equity. Moderating role of Brand love in the Cosmetics and Personal Care Sector. SSHRR [Internet]. 2025 Dec. 24 [cited 2026 Jan. 9];3(4). Available from: https://sshrr.online/index.php/4/article/view/400