Social Media Implications and Collaborative Learning for University Students in Multan, Pakistan

Abstract

The fundamental objective of this research is to highlight the influences of addiction to social media networks on the learning outcomes achieved by university students. Social media has inclusion of all the online platforms (websites or technology services) enabling its users to generate, dispense, and exchange the desired content. To identify key trends and patterns in data, descriptive statistics (frequency counts, percentages, graphs) and inferential statistics (Chi-square test) is applied. This research focused on insights from previously published studies to probe the association between social media obsession and educational achievements of the university students. The study findings showed that a significant number of university students in Multan, Pakistan being in the grip of social media’s addiction which consequently had a negative influence on their learning achievements. This aims to hold a symmetry for social media exposure and the students’ educational responsibilities securing a smooth path to the future success.